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Rob Precious appointed vice president of sales for Geomerics

Geomerics, the Cambridge, UK, based developer of innovative graphics middleware for videogames has appointed Rob Precious as its full-time Vice President of Sales. Rob brings years of middleware expertise to Geomerics, drawing on positions with companies such as Criterion to drive and develop global sales for Enlighten, Geomerics' revolutionary real-time lighting technology. Rob's appointment is in response to unprecedented demand for evaluation versions of Enlighten following Geomerics' solidly-booked Game Developers Conference, which saw a roll call of high-profile developers and publishers viewing Enlighten in action.

"The opportunities ahead are as compelling as Geomerics' remarkable Enlighten technology", said Rob Precious. "GDC was a spectacular success in terms of generating demand and we are now in the position to deliver evaluation versions and establish Enlighten as the leading next-generation real-time lighting solution."

Gary Lewis, CEO, Geomerics adds: "We are delighted to welcome Rob as our Vice President of Sales. His years of experience and deep understanding of the middleware sector will be invaluable in the months to come. As such, Rob is fantastic addition to our already outstanding team, which will be the driving force behind Enlighten's success."

Enlighten is Geomerics' first product and provides real-time radiosity for next-generation consoles and PC. Implementing a new level of naturalism, authenticity and versatility in video game lighting effects, Enlighten also frees developers from the bottleneck of pre-baking global illumination and in doing so, provides instantaneous feedback for artists. This unique combination vastly reduces development overheads at the lighting stage and opens up a wide palette of new possibilities for generating mood and atmosphere, as well as providing remarkable potential for non-photorealistic lighting approaches.

The Enlighten Software Development Kit is available for evaluation now. For more information, contact Rob Precious at sales@geomerics.com

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